Open to Consulting & Full-Time Opportunities

Peter Stringer

Paid Media & Facebook Advertising Consultant

Helping businesses scale through data-driven paid media strategies

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Experience

Each role includes queryable AI context—the real story behind the bullet points.

Independent Consultant Freelance

Paid Media & Facebook Advertising Consultant

Aug 2018 – Present
  • Manage $100m+ in Meta & Google performance programs for DTC eCommerce and lead generation clients and agencies; build creative testing roadmaps and audience architectures that improve contribution margin, profitability, ROAS & LTV and reduce CPA.
  • Major white-label agency client work includes multi-million dollars spends for retail media clients including Purina, MarsWrigley, Edgewell, Keurig Dr. Pepper, Anheuser Busch. Planned & optimized spend across retail networks with full-funnel measurement across Target Roundel, Walmart Connect, Gulp Network, Home Depot and various other retail media network partners.
  • Top 1% “Expert-Vetted” Facebook/paid media consultant on Upwork with long-term white-label client engagements at multiple agencies.
  • Leverage AI platforms (Claude, Veo3, ChatGPT, Nano Banana, etc.) for rapid ideation and creative iteration and creative integration; leveraged AI tools to develop custom analytics tools for measuring Shopify, Eventbrite and Meta Ads performance

Meta (Facebook)

Digital Marketing Manager, Paid Media

Apr 2021 – Jan 2022
  • Executed and optimized multi-million-dollar global advertising campaigns for Meta’s Small Business initiatives across Facebook & Instagram advertising
  • Led Facebook Advertising for the company’s 2022 brand campaign “Good Ideas Deserve to Be Found.”

Takeda Pharmaceuticals

Sr. Manager, Multi Channel Marketing (Paid Media)

Feb 2020 – Apr 2021
  • Planned and managed multi-million-dollar ad spends across programmatic, search, print, broadcast, CTV, and paid social for neuroscience & GI portfolios
  • Aligned AORs on measurement and optimization
  • Conducted content reviews with compliance teams to ensure advertising met FDA requirements and standards

Ultimate Fighting Championship (UFC)

Vice President, Social Media

Apr 2017 – Jul 2018
  • Led global social media strategy supporting PPV, ticketing, sponsorship, and e commerce
  • Advised UFC athletes on brand building and content with workshops, fight week consultations and one-on-one trainings with key UFC athletes
  • Managed Facebook advertising to support merchandise and pay-per-view sales
  • Conceptualized algorithm to leverage hashtag volume as a prediction model for pay-per-view buy rates.

Boston Celtics

Vice President, Digital Media & Content

Nov 2005 – Apr 2017
  • Built and scaled the Celtics’ digital ecosystem; launched and grew social media audiences to Facebook (9M), Twitter (3.3M), Instagram 3M while leading an eight person, Emmy winning content team
  • Developed sponsored digital platforms generating $2.3M+ annually
  • Launched “Celtics 3 Point Play” Facebook App, the first of its kind in pro sports, capturing first party data from 85,000+ fans in two seasons
  • Managed all aspects of Celtics’ first-ever mobile application
  • Produced "AMEX Home Court Advantage," a live-streaming social media pregame show; the first of its kind in professional sports
  • Conceptualized and coded a live-game chat and stats tracker on Celtics.com, the first of its kind in the NBA, leveraging XML data feeds and jQuery

Fidelity Investments

Website Producer

Dec 1999 – Feb 2002
  • Planned, designed, developed and maintained content and site elements for Fidelity's eCommerce and Intranet websites using HTML, DHTML, CSS, JavaScript, FTP, Photoshop, Dreamweaver, Visual Source Safe and Vignette on Windows/Mac OS X
  • Recommended and implemented site enhancements including design, interface, user experience and content
  • Served as liaison for non-technical staff with regard to browser/site limitations and capabilities
  • Ensured cross-platform and multiple browser compatibility for design and feature functionality

Molecular, Inc.

Senior User Experience Specialist

Aug 2003 – Nov 2005
  • Developed and maintained accessible, Web Standards-based (XHTML/CSS/DOM) Internet sites on .NET platform (C#) for clients including Old Mutual and Polymedica.
  • • Created wireframes, clickable prototypes and templates for use with developing sites. Tested sites for browser/platform compatibility and valid code.
  • • Optimized sites for top search engine performance in Google and Yahoo!
  • • Wrote opinion papers for company on technology issues and kept colleagues up-to-date on emerging trends in website development.

Projects & Volunteer

Digital Marketing Masters Club Project

Founder

Jan 2025 – Present
  • Marketed, promoted, produced and hosted 100-person tech/digital networking events in Tampa, Orlando, Atlanta and Nashville in 2025, with more cities coming in 2026.
  • Presented content on current trends in AI, advertising and social media

Amazing America Project

Co-Founder

Jul 2018 – Present
  • Co-conceptualized and built a United States travel website with 1,500+ curated U.S. landmarks
  • Grew a 135K+ member Facebook community
  • Monetized via paid traffic arbitrage
  • Featured in the New York Times (2021)
  • Managed roster of freelance contributing writers

Client Reviews

What clients say after working together.

Skills

An honest self-assessment—including what I don't know.

Strong

  • HTML
  • Artificial Intelligence
  • Event Marketing
  • Google Analytics
  • Adobe Photoshop
  • Email Marketing
  • Excel
  • Team Leadership
  • Google Ads
  • Facebook Advertising
  • Wordpress
  • Taboola Ads
  • Google Ads
  • Retail Media
  • Shopify

Moderate

  • Hubspot
  • Adobe Premiere
  • Zapier
  • Linkedin Ads
  • SEO
  • TikTok Ads

Gaps

  • Object Oriented Programming
  • P&L Oversight
  • Advanced Degree/M.B.A.
  • Deal Negotiation
  • Cyber Security

Honest Fit Assessment

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