Peter Stringer
Paid Media & Facebook Advertising Consultant
Helping businesses scale through data-driven paid media strategies
Experience
Each role includes queryable AI context—the real story behind the bullet points.
Independent Consultant Freelance
Paid Media & Facebook Advertising Consultant
- Manage $100m+ in Meta & Google performance programs for DTC eCommerce and lead generation clients and agencies; build creative testing roadmaps and audience architectures that improve contribution margin, profitability, ROAS & LTV and reduce CPA.
- Major white-label agency client work includes multi-million dollars spends for retail media clients including Purina, MarsWrigley, Edgewell, Keurig Dr. Pepper, Anheuser Busch. Planned & optimized spend across retail networks with full-funnel measurement across Target Roundel, Walmart Connect, Gulp Network, Home Depot and various other retail media network partners.
- Top 1% “Expert-Vetted” Facebook/paid media consultant on Upwork with long-term white-label client engagements at multiple agencies.
- Leverage AI platforms (Claude, Veo3, ChatGPT, Nano Banana, etc.) for rapid ideation and creative iteration and creative integration; leveraged AI tools to develop custom analytics tools for measuring Shopify, Eventbrite and Meta Ads performance
This context powers honest AI conversations about this role.
Meta (Facebook)
Digital Marketing Manager, Paid Media
- Executed and optimized multi-million-dollar global advertising campaigns for Meta’s Small Business initiatives across Facebook & Instagram advertising
- Led Facebook Advertising for the company’s 2022 brand campaign “Good Ideas Deserve to Be Found.”
This context powers honest AI conversations about this role.
Takeda Pharmaceuticals
Sr. Manager, Multi Channel Marketing (Paid Media)
- Planned and managed multi-million-dollar ad spends across programmatic, search, print, broadcast, CTV, and paid social for neuroscience & GI portfolios
- Aligned AORs on measurement and optimization
- Conducted content reviews with compliance teams to ensure advertising met FDA requirements and standards
This context powers honest AI conversations about this role.
Ultimate Fighting Championship (UFC)
Vice President, Social Media
- Led global social media strategy supporting PPV, ticketing, sponsorship, and e commerce
- Advised UFC athletes on brand building and content with workshops, fight week consultations and one-on-one trainings with key UFC athletes
- Managed Facebook advertising to support merchandise and pay-per-view sales
- Conceptualized algorithm to leverage hashtag volume as a prediction model for pay-per-view buy rates.
This context powers honest AI conversations about this role.
Boston Celtics
Vice President, Digital Media & Content
- Built and scaled the Celtics’ digital ecosystem; launched and grew social media audiences to Facebook (9M), Twitter (3.3M), Instagram 3M while leading an eight person, Emmy winning content team
- Developed sponsored digital platforms generating $2.3M+ annually
- Launched “Celtics 3 Point Play” Facebook App, the first of its kind in pro sports, capturing first party data from 85,000+ fans in two seasons
- Managed all aspects of Celtics’ first-ever mobile application
- Produced "AMEX Home Court Advantage," a live-streaming social media pregame show; the first of its kind in professional sports
- Conceptualized and coded a live-game chat and stats tracker on Celtics.com, the first of its kind in the NBA, leveraging XML data feeds and jQuery
This context powers honest AI conversations about this role.
Fidelity Investments
Website Producer
- Planned, designed, developed and maintained content and site elements for Fidelity's eCommerce and Intranet websites using HTML, DHTML, CSS, JavaScript, FTP, Photoshop, Dreamweaver, Visual Source Safe and Vignette on Windows/Mac OS X
- Recommended and implemented site enhancements including design, interface, user experience and content
- Served as liaison for non-technical staff with regard to browser/site limitations and capabilities
- Ensured cross-platform and multiple browser compatibility for design and feature functionality
This context powers honest AI conversations about this role.
Molecular, Inc.
Senior User Experience Specialist
- Developed and maintained accessible, Web Standards-based (XHTML/CSS/DOM) Internet sites on .NET platform (C#) for clients including Old Mutual and Polymedica.
- • Created wireframes, clickable prototypes and templates for use with developing sites. Tested sites for browser/platform compatibility and valid code.
- • Optimized sites for top search engine performance in Google and Yahoo!
- • Wrote opinion papers for company on technology issues and kept colleagues up-to-date on emerging trends in website development.
This context powers honest AI conversations about this role.
Client Reviews
What clients say after working together.
Peter is a rockstar. Hands down! He is someone you want to be or want to be around. I met Peter at the iMedia Brand Summit in February 2015 in Florida. Since then, he's helped me shape the iMedia conferences to target the right folks, and bring in the right content. Peter is always lending a hand to help in any way he can. He's smart, funny, passionate, and professional. Anyone who is lucky enough to meet Peter (or even work with him), cherish that, because good people like Peter is hard to find.
Peter is a fantastic partner. While working with him during his time consulting for OpenMind - GroupM he was a smart and reliable advocate for his client, Nestle Purina. He collaborated with the 84.51 Kroger Precision Marketing team well to plan and execute large scale digital programs across a variety channels, especially in programmatic and social media. This was all while transitioning the client to a new agency with limited staff. I look forward to potential opportunities to work with Peter again.
Peter is excellent. Very helpful getting you off the ground and has a deep understanding of the facebook services
Really enjoyed my time working with Peter. He was consistently responsive and made himself readily available for emergency meetings during the most stressful time of year (BFCM). Awesome strategist. I hope we have the chance to work together again soon!
Peter was fantastic - couldn't have asked for any better! Working with Peter has been an absolute pleasure. From day one, he brought a deep understanding of Meta and quickly became an invaluable part of our team. His strategic insights and data-driven approach led to significant improvements in campaign performance, far exceeding our initial goals. Peter’s professionalism, communication skills, and proactive attitude made collaboration seamless and productive. He consistently identified opportunities for optimization, was completely self-reliant, and clearly articulated strategic plans for our customers. His strong background and extensive knowledge of the Meta ads ecosystem truly set him apart. He also came to public calls with customers and was a strong addition to every meeting. Peter is a top-tier! Highly professional, dedicated, talented, and results-driven. I would highly recommend him to any team looking to elevate their paid media efforts!
Peter, is the best consultant out there , he is so knowledgeable at the top of his subject. If you are looking for a Meta Instagram or facebook expert this is the consultant you must hire for the success of your business.
Peter is extremely knowledgeable about Meta ads and marketing strategy in general. He helped me identify flaws in my process and brainstormed solutions. He took the time to understand my business and gave me tailored recommendations. I am planning on hiring him for more strategy sessions. 10/10 would recommend!
Very valuable session. Thank you, Peter!
Very professional and knowledgeable! Able to provide clear concise information regarding objective at hand. Will be working with again 👍🏻👍🏻
Peter was great! Took the time to help me get on the right track. Excellent feedback and very knowledgeable. Highly recommend!
Peter was great and knowledgeable in running Meta ecom ads
Highly recommend peter, helping with a very complex meta ADs account situation and able to get things back into good standing.
Peter is very knowledgable when it comes to advertising on the Meta platform. We were able to cover a lot of ground in the one hour conversation in terms of making sure my account and pixel were set up properly. I plan to utilize Peter more in the future as I launch more ads.
helped us identify high CPM and is helping us put a plan together to lower that with industry standard.
This is the second time I hire Peter for a consult on Facebook ads. The first time he advised me on some fundamentals I was missing and it caused me to change directions. He was absolutely right in his original assessment about what I was doing. This time, I contacted him simply to audit my approach and get peace of mind around the rest of my strategy. We walked through a LOT of things within just 30 minutes, and like a machine gun firing off valuable insights, he got to work identifying everything that I can do to improve things. I've hired several consultants to advise me on Facebook ads via UpWork and also LinkedIn and Peter's insights and guidance are blunt, and get to the heart of the matter in a way that others miss. That's why I trust his opinion. The 150-300 worth of insight can be the best financial leverage you can find on Upwork related to FB ads. It goes without saying, I highly recommend him.
Very knowledgeable , do not hire anyone else, he provides excellent ways to scale your ads account and ROAS!
Peter was so detailed and he really looked at the whole picture. The insights were great- I highly recommend booking a consult with him. He even went over our time by 30 minutes because I was quite stuck (small business) and I really appreciate his help. Thank you so much Peter!
Very very insightful conversation with Peter. He quickly got upto speed with our complex business and provided solutions and implementation steps for our ads. Will certainly use him again in the future.
Super effective and actionable strategies from initial consultation! Very impressed!
Peter was the type of expertise I was looking for. He quickly looked at my campaigns and gave me the top 5 things I could do to improve it and get a better ROI on Ad spend. Would be my first choice to work with again and likely will in the very near future.
In a world that's 99% fluff, Peter’s advice TRULY stands out! I rarely say this, but I cannot recommend his consultation enough. I run a small business and have been struggling to get our Meta ads funnel optimized. We've become skeptical, as we've had so many "consultations" from "marketing professionals" who simply do not deliver any actionable advice or wisdom, or who intentionally withhold it to get us onto another call. Peter was able to instantly inspect our strategy, data, and analytics, and steer our business in the right direction, which will save us tons in wasted time and ad spend. Trust me—if you run a business, save yourself the headache of consulting with random self-proclaimed "experts" and book a call with Peter. You'll thank me later!
Peter did a fantastic job helping us improve our Meta ads performance. He provided clear, strategic guidance on campaign and ad set structure, tightened up the setup so everything was organized and scalable, and quickly diagnosed/resolved pixel issues that were hurting tracking and optimization. He’s extremely knowledgeable, communicates well, and focuses on practical improvements that actually move the needle. I’d absolutely work with him again and recommend him to anyone looking for high-quality Meta ads support.
Skills
An honest self-assessment—including what I don't know.
Strong
- HTML
- Artificial Intelligence
- Event Marketing
- Google Analytics
- Adobe Photoshop
- Email Marketing
- Excel
- Team Leadership
- Google Ads
- Facebook Advertising
- Wordpress
- Taboola Ads
- Google Ads
- Retail Media
- Shopify
Moderate
- Hubspot
- Adobe Premiere
- Zapier
- Linkedin Ads
- SEO
- TikTok Ads
Gaps
- Object Oriented Programming
- P&L Oversight
- Advanced Degree/M.B.A.
- Deal Negotiation
- Cyber Security
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